Knowledge that moves you forward.
Clear thinking on websites, software and AI. For decisions that make a difference in everyday work.
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What a website needs to turn interest into enquiries
A clear offer, credible information and an easy contact path: the foundations of a website that can turn interest into an enquiry.
Read articleFrom an idea to a useful first prototype
Choose the question a prototype should answer and keep scope, feedback and the move into production clear.
Where does AI automation actually make sense?
Choose a useful first AI workflow by looking at repetition, available data, the consequences of mistakes and a measurable outcome.